This is a story about a firm that invented a better mousetrap (a real mousetrap) but went out of business because it believed: "If you invent a better mousetrap the world will beat a path to your door." How does this apply to succeeding in real estate? Most Realtors are missing two critical ingredients for

When I first started selling real estate I struggled like most everyone else. Nobody would list with me because I was new in the business.    Then I had an idea. Why not offer sellers a more modern home selling process, a unique formula for selling their home that made the traditional process look outdated.