THE SMARTER WAY TO SELL YOUR LUXURY HOME
Most agents market luxury homes like subdivision homes. Yard sign. MLS. Open houses. Brochures. Ads. Hope it sells. We call it “hope marketing.”
The photos may be prettier because the homes are nicer. The copy may be richer because the homes are more elegant. But the process is the same.
We discovered a smarter way to sell extra nice homes. It incorporates advanced marketing techniques pioneered by Apple, strategies that make home buyers stand in line and pay premium prices for new products.
When we incorporated Apple’s strategies into real estate, our luxury home firm skyrocketed in growth. Our sellers were so thrilled with the prices we quickly became #1 in Arizona and #26 in the nation.
The magic dust is a powerful new way to launch homes on the market. It leverages anticipation and suspense-building strategies that get buyers excited (and feeling special) before they set foot in your door. This formula is so effective it was featured in Forbes and over 300 publications worldwide.
This year, to celebrate my 50th year in real estate, I decided to offer a Luxury Home Expert designation to agents who complete a rigorous four-week luxury home selling course to learn this smarter way to sell more expensive homes.
Do yourself a favor. Talk with a Certified Luxury Home Expert before you list with an ordinary agent. You have nothing to lose and a lot to gain.
To connect with the Certified Luxury Home Expert in your community call: